"The story is great! And the special characters and colorful settings vividly came to life in my mind as I read through the scenes in the book."
Jorge Manuel had already introduced a very "different" aesthetic to bridal design with his earlier collection, the Etelvina Collection. This new endeavor was sure to create a Jorge Manuel fingerprint in the bridal industry. First things first, The dresses and costumes needed to be designed, characters needed to be casted and scenes and locations selected.
"This is the story about a girl who found herself within the madness of a wonderland. It is a place where journeys have no meaning, people have no itineraries, and time is unimportant. Anything and everything is possible here. This is a story about a girl named Alice..."
During the entire process, he occasionally glanced at the piece of paper he had written this in in order to make sure he was taking his "vision" into the right direction. What direction? It is quite clear that Jorge Manuel's gowns in this campaign are as unique as the characters, and the "vision" for each dress reflects the time and place she is within the story. The characters in the campaign appear in chronological order following Lewis Carroll’s original work. It was a project that would lead the designer through endless days and sleepless nights. Nonetheless, Jorge Manuel had as much fun designing costumes for the characters as he did designing his gowns for this collection. It was the perfect harmony between design and idea.
Perhaps one of the most significant scene of the campaign is that of Alice holding the pig. Yes a pig! For those who do not know, in this scene, Alice takes a baby out of an unsafe house. Soon after, the baby she held in her arms turns into a piglet. The designer was adamant on bringing this scene to life! But, it would not come easy.